I suggest only using 1-2 words for each icon for two reasons. When designing your icons you'll need to decide if you would like all of your icons to include text. Some icons include the use to text to ensure communication is clear. The design standards ensure cohesive branding, easy recognition, and enhanced communication. Once you've come up with design concepts for your icons, you'll need to create design standards for your icons. It may mean leafing through a book or magazine, it could mean looking on Pinterest or another website. If you're still feeling stuck, don't be afraid to search for inspiration. Your inspiration can be as traditional as a simple Google search. Instead of feeling pressured to design a library icon, you could make an icon that represents the take away, like content upgrades, workbooks, checklists, etc.
Business icons how to#
When you are brainstorming your icons, you may find yourself stuck on how to visually represent your goal. A great way to narrow this down is to visualize the take away. What will your audience receive in the end?įor example, if you are asking your audience to subscribe to your resource library, you may be stuck on how to represent this as an icon. By adding icons to your website, logos or content upgrades you are using these simple graphics as branding leverage.įor instance, look at these custom icons I designed for Glennon Gordon as part of my Brand and Squarespace package: The use of icons can improve your brands visibility, understanding and audience preference. "63% of consumers say they have engaged with disappointing brand content and 23% said they wouldn’t read that brand’s content again after that".
The way your target audience experiences your brand helps you stand out. Well, wouldn't it be easier if you could demonstrate this process with the use of visual aids?Ĭustom brand icons can also diversify your brand identity from your competition. You probably share your process or a few steps to book your services. High-levels of content can be easily broken up with the use of icons to improve attention rates. Your website is filled with content from blog posts, service descriptions or about pages. Visuals, especially icons, are great for grabbing the attention of your audience. Look at how Nesha Woolery utilizes icons for her design process: Icons can break up text, be used as buttons or categorize steps to easily educate your audience. Icons are great for simplifying communication and sending messages to your audience.
Of course it would, that is the importance of icons. Wouldn't it be nice to communicate a few of these messages a little more effectively? You are informing your target audience about your services, showcasing your expertise and communicating call-to-actions. For example, blog category icons can be used on your sidebar, social media graphics or archives page.Īs a creative entrepreneur your business is constantly communicating messages. The use of icons are especially great for brand recognition as they can communicate messages quickly, grab attention and can be used in a multitude of ways. One of my top tips in improving brand recognition is utilizing custom brand graphics. Brand recognition boosts sales, grows engagement and increases brand loyalty. You need every element of your branding to reflect your brand so you can be recognized, grab attention, stand out, and so much more!īrand recognition is a powerful factor for any creative business. Well, that’s a silly question, because everything you use for your brand should be customized for your brand. Icons are great, but why should they be customized to your brand?
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